L’articolo di Massimiliano Pappalardo.
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A recent statement from Italy’s data protection authority, the Garante, opens a new chapter in the never-ending story of profiling cookies.
In order to understand the weight of the Garante’s words, we must look back to June 10, 2021, when the DPA issued a new set of cookie guidelines and changed the rules for online behavioral advertising in Italy. The Garante mandated website operators to show a cookie banner as soon as a user accesses the website and present a user-friendly option to express or deny consent. The DPA suggested the implementation of an “X” button positioned at the top right of the banner, which would refuse non-technical cookies simply closing the banner “without having to access other ad hoc areas or pages.”
Such simple changes dramatically impact the business of multiple online operators and, in particular, the business model of publishers.
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